--GC Wk11 Read Textbook: "The Nigerian Marketplace"

Understanding Global Cultures Textbook Cover

**Read Textbook**
PART X: AN AFRICAN PERSPECTIVE Ch. 28: The Nigerian Marketplace

Textbook Guiding Prompt
- Gannon and Pillai take us to the Nigerian Marketplace, their chosen cultural metaphor, to help us understand the Nigerian people and their customs.
- Focus on the elements that make up the metaphor that are different from any which you may have experienced in an open-air market where you grew up or in one or more places where you have visited.
- How is the Nigerian marketplace described by Gannon and Pillai in the text, similar to and different from the Niger (not to be confused with Nigeria) marketplace presented in the video Strange Relations?
- When you are finished reading the chapter on "The Nigerian Marketplace" from the text, you should not only (1) understand (and be able to explain what that is about to your grandmother or a lady about the age of your grandmother), but you should also (2) more fully understand how cultural metaphors from country to country and from culture to culture vary in the specifics of how they are constructed.
  - While thinking about the above question on the construction of metaphors, think back to what Gannon and Pillai said in their "Introduction" about the common elements of metaphors and metaphor construction.