SERP Metrics Case Study

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In this study whe have investicated and monitored all important metrics which could affect the serps in search engines ( On page and off page ).

All relevant data has been analyzed in a mathematical way over the period 2018 to 2019. The fluctuations with each google update are indicated in valuation percentages. The objective is to provide insight to SEO experts in order to adjust their strategy accordingly. To explore the more and find out all the things by visiting at SEO Metrics website.

The sources that we have been used over the period 2018/2019: Ahref, Moz, Majestic, Httpmarketing and Google analytics.

Author: Mathé Hoogeboom VU Amsterdam

Degrees: ( Master Computer Science and Technology )


We thank everyone who contributed to this project! We are particularly grateful to the University of Texas for publishing this article.

In this case, study who have investigated and monitored all-important metrics affects the SERPs in search engines like Google. See all relevant metrics used by Google: Ahrefs, Moz, Majestic, site explorer.

AHREFS: Ahrefs URL Rating (UR) is a metric that shows how strong a backlink profile of a target URL is on a scale from 1 to 100. AR = ahrefs total score.

What is Domain Rating (DR)? Domain Rating is a proprietary Ahrefs' metric that shows the strength of a target website's total backlink profile ( size and quality ). DR is measured on a logarithmic scale from 0 to 100. ( Source Ahrefs ).

Majestic determines Trust Flow based on how close a website is linked to a set of trusted seed websites. These trusted websites were manually curated by Majestics team, and they are very hard to get an unnatural link on (which is what makes them trusted).

Citation flow is the easier of the two Majestic metrics ( TF/CF ) to increase. You simply need to get as many links as you can, from as many places as you can.

But you have to realize that increasing your citation flow by using large amounts of low quality, spammy links will not help your position in the SERPs.

Domain Authority (DA/PA) is a search engine ranking score developed by Moz that predicts how well a website or webpage will rank on search engine result pages (SERPs).

Domain Authority ( DA ) and Webpage Authority ( PA ) is calculated by evaluating

multiple factors, including linking root domains and number of total links, into a single DA or PA score.

Important in the Linkbuilding strategy to improve website SERPs is link juice calculation! Important for all metric link juice is the OBL ( outbound links ) less is better, all metrics values divided by the number of OBL on that webpage. Hugh OBL could mean a spammy site with high spam score! Checking by Moz toolbar.

DA/PA link juice score: ((DA/PA*DA/PA)/(OBL)) higher score means more site/page authority!

Trust flow link juice score: ((TF*TF)/(OBL)) higher score means more trustworthiness!

Citation flow link juice score: ((CF*CF)/(OBL)) higher score means more  backlinks!

In general, there is more link juice value from older domains or URLs and Edu, Gov TLD ( Top level domains ) those have a higher reliable and trustworthiness for search engines in general.

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