Running an online store is a huge responsibility that only a very few owners anticipate much before launching their shop. Most e-commerce entrepreneurs, especially the ones with startup businesses, struggle afterward. They face difficulties in every aspect starting from creating a perfect catalog, deciding on the shipment and delivering policies to payment methods. This article primarily advises the e-commerce owners on what to do and what not to do while operating an online store.
We all agree that out of all factors, shipping is the most critical factor that decides whether your customers will come back to you again. To boost sales in the field of e-commerce two things are important - high quality of the product and efficient shipping service to deliver the parcel on time. Once you realize the significance of shipping, you will understand that there is plenty of work for you to do.
Never keep your shipping cost hidden to be revealed at the checkout
Most stores have the tendency to keep the extra charge for shipping a secret only to be disclosed during checking out. This sometimes disappoints the buyers who expect the total amount to be the one displayed on the product page.
Try to avoid this type of confusion as it may lead to an abandoned or empty cart at the end because customers may feel cheated regarding the original price of the product. So, it is always recommended to include the shipping cost in the first place only i.e. product page.
Make your shipping area clear
Since most of the courier companies have limitations regarding the areas to be shipped and delivered, you should always make sure that your customers are clear about this beforehand. For this, you can ask your website developer to include a separate option for "Pincode Lookout" where they can check whether a particular product is available for doorstep delivery or not.
Do not provide flat free shipping offer to everybody
Though this may sound profitable at first as free shipping will attract more and more online shoppers, it may result in a huge loss in the long-run. What you can do instead is set a particular purchasing amount above which one can avail a free shipping option. This way you can retain your customers and also balance the cart value and save yourself from losing money.
Never disappoint your customers with stretched shipment days
Online buyers choose the online mode of shopping mainly for one reason - Convenience. Convenience in two ways - firstly, they need not step out of their house and visit a retail store to purchase their required items and secondly, they expect quick delivery.
So, the best way to make your customers happy is by giving them an estimated delivery time while they place their order and later provide easy tracking options from the courier site themselves. Never give them the opportunity to complain about delayed or late delivery.
So if you own an e-commerce store then you need to follow these above suggestions seriously in order to retain your customers and boost your e-commerce sales.