When a customer detects an unsatisfied need, the first thing he does is consult it on the web, and from there soak up information and counteract to finally decide on which product to buy or which service to hire.
At this point, we realize the importance of being in the first positions in the search engines and we decided to hire an SEO Agency to be able to achieve it. There are several doubts and questions in this situation, but the most important is which SEO positioning agency in the USA is the best for me? To help you make the best decision and get rid of doubts, we have prepared this guide for you with aspects to consider choosing an SEO agency in the USA.
Key aspects to consider before hiring an SEO Agency
1. Your goals, your challenges
Before starting in the search for an SEO agency in USA, it is convenient that you put your ideas on the table. You must be clear about what you want to achieve and in what time you intend to achieve it. SEO is a task that pays off after 3 or 6 months of work. So, if you want to achieve immediate results, surely an SEO Agency is not your best option and an SEO and SEM Agency is better for you.
Once you are clear about your goals and objectives, you must choose the best agency that suits them and offers you a personalized and comprehensive service to meet your needs.
2. Work methodology
Each company is unique and depends on many factors. The agency you are going to choose must take these factors into account first of all. It is practically impossible to prepare a budget without analyzing, for example, the brand's website, its situation, its direct and indirect competitors, the sector to which it belongs, etc. Ask them their way of working and find out all the steps they follow for the development and execution of SEO strategies for your brand.
The positioning web goes far beyond include one keyword per page. You also want to know what you are spending your budget on, right? So don't forget to find out how each of the agencies you are analyzing works.
Aspects that indicate a good sign is an orientation to comprehensive SEO strategies. Strategies including content creation, environment analysis, brand analysis, reports and reports, etc. If you meet this, go ahead with the other factors.
3. Comprehensive 360º Service
What does an SEO agency in USA offer you? Many people fall into the error of thinking that an agency specialized in SEO only offers positioning services. However, this is not the case, for the good of the company. We know that SEO positioning is not a task that makes companies thrive overnight. In addition to time and patience, several essential services and knowledge are needed for good strategy execution.
For this reason, choosing the best SEO agencies USA implies finding out if it offers such essential services for SEO as content generation, graphic design, web design or development to implement aspects as important for SEO as security through SSL certificates.
4. Projects or success stories
All agencies claim to be the best SEO agencies. However, not all are correct. In advance of your decision, it is mandatory to take a look at the projects section of the Agency's website. There they must show and explain each of the successful positioning projects. If any page does not show this section, do not hesitate to call or write to them so that they can provide you with their experience in SEO project management.
5. Professional resources
Today, the SEO agencies that are present in the market are many. However, not all of them are sufficiently prepared or have the necessary resources to achieve a good SEO strategy. This is one of the most important elements to take into account before making any decision. In this case, we must consider two factors to choose a good SEO and SEM agency. Don't even think about overlooking them!
In the first place, we must know the human team of professionals that make up the agency. These are the professionals who will carry out our strategy and must be qualified, experienced, and highly knowledgeable in the field. It is also important to know how updated they are.
6. References and testimonials
This step is one of those that we tend to forget when it is key. There is no better way to find out about service than through companies that have already had the experience.
Word of mouth also helps us verify what they say on their website, the experiences of clients, and what they think about their way of working and their achievement of results. Do not forget that it is very important to establish a lasting relationship with good communication and collaboration since SEO is a long-term investment.